This report summarizes partner program trends that Omdia is seeing and will further deepen in 2026.
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2026 Partner Program Trends
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The Analyst Team
Sharon Hiu
Follow AnalystPrincipal Analyst
Sharon heads the global partner program analysis service, bringing together channel expertise and extensive partner program experience. She advises leading technology vendors on optimizing global channel programs, identifying emerging trends, and implementing best-practice go-to-market strategies. She regularly engages with senior leadership teams and provides in-depth feedback on vendors’ global partner initiatives.
Her work blends deep market research with actionable strategic insights, underpinned by strong relationships with partner program stakeholders, distributors, and channel partners. Sharon’s work at Canalys, now part of Omdia, includes driving expanded research coverage, delivering impactful market analysis, and contributing to global thought leadership on partner programs.
With early career experience at Gallup and Asia Insight, Sharon developed a highly analytical, detail-oriented, and collaborative approach—blending data-driven insights with pragmatic market understanding. She holds a bachelor’s degree in communication studies from the Wee Kim Wee School of Communication and Information at Nanyang Technological University, Singapore, and is fluent in English and Mandarin.More Content By Sharon Hiu
Lisa Lawson
Follow AnalystSenior Principal Analyst
Lisa Lawson is a senior principal analyst helping to lead channels research and working across custom channels projects in North America.
Prior to joining Canalys, now part of Omdia, Lisa started and ran a channel and partnerships consultancy for fast-growing SaaS businesses. She also partnered with SaaSy Sales Leadership to lead partner manager training and workshops. Before consulting, Lisa worked at a variety of tech companies, ranging from Microsoft to Optimizely.
Lisa has over 15 years of experience in the partner and channel space and holds a bachelor’s degree from Trinity University and an MBA from Southern Methodist University. Lisa currently lives in the San Francisco Bay Area.
More Content By Lisa Lawson
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