An executive summary highlighting the top telco go-to-market (GTM) trends for 2026. This report includes predictions on the introduction of modern partner programs, diverse distribution methods, IT-telco billing convergence, and mergers, acquisitions, and alliances.
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2026 Telco Go-to-Market Trends and Predictions: No More Speeches, It is Time to Act – Executive Summary
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The Analyst Team
Devan Adams
Follow AnalystPrincipal Analyst, Channel
Devan Adams is a principal analyst for the Omdia channels NAM and managed services analysis teams, specializing in channel ecosystems and go-to-market strategies for telcos, networking, and unified communications suppliers.
Devan is an industry thought leader who provides unique perspectives and advises IT vendors, telcos, and channel partners on maximizing growth, capitalizing on emerging trends, and navigating competitive landscapes.
Devan has an MBA focused on market research, a BS in Engineering, and a minor in Mathematics.
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