Africa’s smartphone market closed 2025 on a strong note. 4Q25 shipments rose 14% year on year to 23.1 million units, supported by expanding device-financing options across East, West, and Southern Africa. Stabilizing currencies, accelerating 4G adoption, and early-stage 5G uptake in markets such as South Africa and Egypt also contributed, alongside festive-season promotions and channel-led affordability initiatives.
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African smartphone market jumps 14% in 4Q25, as entry-tier pressures signal 2026 reset
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The Analyst Team
Manish Pravinkumar
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Manish Pravinkumar is a principal analyst, leading research on the MEA consumer tech landscape. He delivers strategic insights on smartphones, PCs, and channel dynamics, while spearheading on-ground engagement with key vendors and partners to elevate the Canalys brand across the region.
Manish joined Canalys, now part of Omdia, in 2023, bringing over two decades of leadership experience in distribution, retail, and go-to-market strategy. In his dual role, he combines sharp market intelligence with active ecosystem engagement, collaborating closely with vendors and telecom operators across MEA. He is a driving force behind Canalys’ high-impact C-level engagements and the successful launch of the invite-only analyst insight session at GITEX—now a standout event in the region’s tech calendar.
Prior to Canalys, he held senior commercial roles at Jumbo Electronics. Manish holds an MBA from the University of Strathclyde and specializes in strategic channel development.
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