Apple will lower App Store commission rates in mainland China from 30% to 25% in March, with eligible developers’ rates dropping from 15% to 12%. This is Apple’s first commission adjustment in China and aligns with its global policy shifts.
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Apple cuts commission rates to protect its market share in China
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The Analyst Team
Chenyu Cui
Follow AnalystSenior Analyst, Games
Chenyu Cui joined Omdia in May 2012 as an analyst in the Games team and is based in Shanghai, China.
Chenyu's research responsibilities include coverage of all Asia Pacific markets with a specific focus on China, and include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets. She holds a master’s degree in cultural and creative industries from King's College London, United Kingdom, and a Bachelor of Arts in journalism from Northeast Normal University, China, and Edinburgh Napier University, United Kingdom.
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