At the 2025 AWS re:Invent conference, key partner announcements featured adjusted resell margins, new MSP incentives, and agent-based AI updates. Omdia’s research unveiled a Partner Ecosystem Multiplier of $7.13 per dollar spent on AWS, indicating significant revenue opportunities for partners across the customer lifecycle in the era of AI. The focus on simplification, SMB opportunities, and Managed Services Provider incentives underscores AWS’s commitment to long-term growth and value-driven services, while partnerships evolve to drive agentic AI adoption and sustainable digital transformation strategies.
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The Analyst Team
Peter Bryant
Follow AnalystPractice Leader GSI
Peter works as a practice leader as part of the channels team in North America. He advises clients on their go-to-market strategies, the cloud ecosystem, and particularly the expanding role of global systems integrators (GSIs) and consulting firms. He is also a regular contributor to custom consulting engagements. Peter joined Omdia through the acquisition of Canalys and honed his understanding of the technology sector as an executive search consultant. In this role, he collaborated with some of the world’s leading consulting firms to build strategy and technology teams across the US, Asia & Oceania, and EMEA. Peter grew up in the UK and holds a degree in history from King’s College London.
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