Canalys’ (now part of Omdia) latest research shows that smartphone shipments into Europe (excluding Russia) declined by 2% in Q1 2025 to 32.4 million units, largely caused by sluggish entry-level demand.
OM141699
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Europe’s smartphone market dropped 2% in Q1 2025, despite a record-high premium share
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Runar Bjorhovde
Follow AnalystPrincipal Analyst, Smartphones and Connected Devices
Runar is a Senior Analyst at Omdia based out of London, providing clients with deep industry knowledge and advice on the smartphone industry through the company’s Smartphone Horizons Service. He is regularly quoted by leading media outlets worldwide and has an active following across social media platforms such as LinkedIn.
His expertise is in the European and North American smartphone market, and he contributes to the global research of smartphones and connected devices, as well as custom client projects. Runar’s research coverage includes vendor go-to-market strategies, product strategy, channel dynamics, consumer studies, smartphone services and usage, eSIM, and brand positioning. His opinions and thought leadership continue to challenge and guide players across the industry.
Runar joined Omdia through the acquisition of Canalys. Prior to joining Canalys, he worked in business development at a leading cybersecurity firm. He holds a Master of Science from the London School of Economics and a Bachelor of Science from Copenhagen Business School, which included a stint at the Wharton School, University of Pennsylvania.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.