This report explores the evolution of AI from generative functions to autonomous agentic capabilities, and how this evolution is reshaping business models, vendor strategies, and partner engagement. It dives into the US$267 billion opportunity for partners, their critical role in driving successful implementation and adoption of AI and agentic AI, and how partners should prepare to capture long-term value.
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From GenAI to agents: the US$267 billion AI opportunity for partners
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The Analyst Team
Lisa Lawson
Follow AnalystSenior Principal Analyst
Lisa Lawson is a senior principal analyst helping to lead channels research and working across custom channels projects in North America.
Prior to joining Canalys, now part of Omdia, Lisa started and ran a channel and partnerships consultancy for fast-growing SaaS businesses. She also partnered with SaaSy Sales Leadership to lead partner manager training and workshops. Before consulting, Lisa worked at a variety of tech companies, ranging from Microsoft to Optimizely.
Lisa has over 15 years of experience in the partner and channel space and holds a bachelor’s degree from Trinity University and an MBA from Southern Methodist University. Lisa currently lives in the San Francisco Bay Area.
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