Garmin recently introduced Connect+, a new subscription service, to its users. The subscription service market is a strategic revenue diversification aim for Garmin, but it risks alienating its core user base in search of future growth.
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Jack Leathem
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Jack specializes in wearable devices and the smart home, with a specific focus on the EMEA and North American regions. With a strong background in microeconomics, he provides a wide range of go-to-market (GTM) advisory insights while also authoring trend and forecast blogs and reports.
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