Summaries and analysis of the latest macroeconomic news, channel and retail trends, supply chain and production dynamics, and key market activities of the leading smartphone vendors.
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Global Smartphone Dynamic Report – March 2026
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The Analyst Team
Aaron West
Follow AnalystSenior Analyst, Consumer Electronics and Display Applications
Aaron provides expertise and analysis of the smartphone market, joining Omdia in 2022.
Aaron has a range of research and publishing experience. He graduated from a degree in theoretical physics before moving into consumer product testing, with a focus on sustainability and the environment.
In this role, he was responsible for research project management, including comparative testing of technology products and consumer surveys. He also reported on the energy efficiency and longevity of home appliances, as well as the product lifecycle and obsolescence of smartphones.
He has published articles in Which?, one of the UK’s largest subscription magazines, produced by the country’s largest consumer association.
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