Middle East tensions are disrupting logistics and digital signage projects. While retail and public space investments may slow, control room demand remains resilient. Despite short-term volatility, a structural market decline is unlikely.
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Middle East conflict: Short-term disruption, but not yet a structural decline for digital signage
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The Analyst Team
Tay Kim
Follow AnalystPractice Leader, ProAV
As part of Omdia's components and devices team, Tay focuses on professional AV device research, specializing in the digital signage market. He is responsible for the market research, analysis, and forecast of digital signage (including LED video displays), desktop monitors, and specialty display devices.
His research covers a diverse range of vertical markets including education, corporate, transportation, hospitality, retail, sports, and other public spaces. Additionally, he regularly contributes to custom and consulting projects across the entire digital signage landscape.
Prior to joining Omdia, Tay developed market insights at Hewlett Packard. He also worked as a B2B specialist in the printing division at Samsung Electronics where he managed overseas customers. Before that, he was with a B2B division at Samsung Fine Chemicals for electronic materials including LCD.
Tay has a Bachelor of Science in chemical engineering from Yonsei University, Seoul.
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