The Middle East smartphone market (excluding Turkey) closed 2025 on a strong trajectory, with fourth-quarter shipments surging 20% year on year to reach 14.9 million units. This performance marked the third consecutive quarter of double‑digit growth, underscoring a broad‑based recovery in consumer demand supported by improving economic conditions, accelerated 5G adoption, and refreshed device portfolios across major vendors. The sustained momentum throughout 2025 highlights the region’s strengthening position as a dynamic and resilient market within the global smartphone landscape.
OM142432
Email Article
All set! This article has been sent to my@email.address.
All fields are required. For multiple recipients, separate email addresses with a semicolon.
Please Note: Only individuals with an active subscription will be able to access the full article. All other readers will be directed to the abstract and would need to subscribe.
Middle East smartphone market grows 13% in 2025, memory pressures to weigh on 2026 outlook
An error occured. Please try again later
You are now following this Analyst
You unfollowed this Analyst
The Analyst Team
Manish Pravinkumar
Follow AnalystPrincipal Analyst
Manish Pravinkumar is a principal analyst, leading research on the MEA consumer tech landscape. He delivers strategic insights on smartphones, PCs, and channel dynamics, while spearheading on-ground engagement with key vendors and partners to elevate the Canalys brand across the region.
Manish joined Canalys, now part of Omdia, in 2023, bringing over two decades of leadership experience in distribution, retail, and go-to-market strategy. In his dual role, he combines sharp market intelligence with active ecosystem engagement, collaborating closely with vendors and telecom operators across MEA. He is a driving force behind Canalys’ high-impact C-level engagements and the successful launch of the invite-only analyst insight session at GITEX—now a standout event in the region’s tech calendar.
Prior to Canalys, he held senior commercial roles at Jumbo Electronics. Manish holds an MBA from the University of Strathclyde and specializes in strategic channel development.
Become A Client
Find out more about our full suite of products and solutions.
Become A ClientYou must sign in to use this functionality
Authentication.SignIn.HeadSignInHeader
Ask An Analyst
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Omdia Recommends
These are Omdia driven recommendations based on content that is both similar, and has been frequently visited by other users in combination with the content you are currently viewing.
Thank you
Our expert analysts will review your question and the Ask an Analyst team will get back to you. We aim to respond within 24 hours, but we’re often quicker.
Ask an Analyst
Our team of experts are here to answer your questions. From advice on market trends to a query on research point, and everything in between, we want to hear from you.
Ask an analyst is available as part of a subscription. If you'd like access, contact us today.