Omdia looks at the latest trends to impact shipments and shape the Middle East smartphone market.
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Middle East Smartphone Market Overview – 4Q25 (March 2026 update)
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The Analyst Team
Manish Pravinkumar
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Manish Pravinkumar is a principal analyst, leading research on the MEA consumer tech landscape. He delivers strategic insights on smartphones, PCs, and channel dynamics, while spearheading on-ground engagement with key vendors and partners to elevate the Canalys brand across the region.
Manish joined Canalys, now part of Omdia, in 2023, bringing over two decades of leadership experience in distribution, retail, and go-to-market strategy. In his dual role, he combines sharp market intelligence with active ecosystem engagement, collaborating closely with vendors and telecom operators across MEA. He is a driving force behind Canalys’ high-impact C-level engagements and the successful launch of the invite-only analyst insight session at GITEX—now a standout event in the region’s tech calendar.
Prior to Canalys, he held senior commercial roles at Jumbo Electronics. Manish holds an MBA from the University of Strathclyde and specializes in strategic channel development.
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