New data from Omdia reveals a strong rebound in the Middle East smartphone market in 3Q25, driven by rising demand for mid-tier 4G and affordable 5G smartphones. While market performance varied across the region, vendors focused on value-for-money portfolios and expanding presence in emerging markets to capitalize on this momentum.
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Middle East smartphone market up 23% in 3Q25; supply issues to rein in 2026 growth to 1%
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The Analyst Team
Manish Pravinkumar
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Manish Pravinkumar is a principal analyst, leading research on the MEA consumer tech landscape. He delivers strategic insights on smartphones, PCs, and channel dynamics, while spearheading on-ground engagement with key vendors and partners to elevate the Canalys brand across the region.
Manish joined Canalys, now part of Omdia, in 2023, bringing over two decades of leadership experience in distribution, retail, and go-to-market strategy. In his dual role, he combines sharp market intelligence with active ecosystem engagement, collaborating closely with vendors and telecom operators across MEA. He is a driving force behind Canalys’ high-impact C-level engagements and the successful launch of the invite-only analyst insight session at GITEX—now a standout event in the region’s tech calendar.
Prior to Canalys, he held senior commercial roles at Jumbo Electronics. Manish holds an MBA from the University of Strathclyde and specializes in strategic channel development.
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