The estimated US$420B business SaaS market (software sold primarily to line-of-business buyers) is undergoing a platform-powered transformation where robust partner ecosystems are critical to achieving long-term, efficient growth. The Business SaaS 100 Ecosystems report identifies the top business SaaS ecosystems based on a blended ranking of revenue, growth, partner ecosystem strength, and partner ecosystem strategy. This report explores the forces reshaping the business SaaS category and serves as a guide to maximizing success through partner ecosystems.
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Navigating the US$420B business SaaS market: The top 100 business SaaS ecosystems for partners
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The Analyst Team
Lisa Lawson
Follow AnalystSenior Principal Analyst
Lisa Lawson is a senior principal analyst helping to lead channels research and working across custom channels projects in North America.
Prior to joining Canalys, now part of Omdia, Lisa started and ran a channel and partnerships consultancy for fast-growing SaaS businesses. She also partnered with SaaSy Sales Leadership to lead partner manager training and workshops. Before consulting, Lisa worked at a variety of tech companies, ranging from Microsoft to Optimizely.
Lisa has over 15 years of experience in the partner and channel space and holds a bachelor’s degree from Trinity University and an MBA from Southern Methodist University. Lisa currently lives in the San Francisco Bay Area.
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