The latest Omdia research shows India’s smartphone shipments fell 7% year-on-year to 34.5 million units in 4Q25. This reflected a typical post-festive slowdown, compounded by elevated channel inventories, a depreciating rupee, and weakening mass-market affordability following price hikes driven by memory cost pressures.
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Omdia: India’s smartphone shipments fell by 1% in 2025 amid softer demand and cost pressures; vivo remains market leader
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Sanyam Chaurasia
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Sanyam Chaurasia is a principal analyst at Omdia, leading global smartphone research. He supports top tech clients with strategic insights and market intelligence, while also heading India operations. A recognized industry voice, he frequently advises C-level executives, speaks at major industry events, and shapes media narratives on mobile and consumer technology. Sanyam joined the industry in 2016 and leads Omdia’s global smartphone research and India operations. With over nine years of experience in technology research and equity analysis, he specializes in go-to-market strategy, forecasting, and market sizing for leading smartphone vendors. Prior to Omdia, he tracked major semiconductor companies such as Samsung, SK hynix, and LG Electronics as an investment analyst. A frequent keynote speaker and trusted media expert, Sanyam has been featured before in Bloomberg, CNBC, and The Wall Street Journal. He holds a bachelor’s degree in electrical and electronics engineering from IPS Academy, Indore, and a master’s degree in finance from IBS Hyderabad. More Content By Sanyam ChaurasiaBecome A Client
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