PC and tablet shipments to EMEA climbed in 2025 on desktop strength and Windows 10 end of support upgrades, but a 14% decline is expected in 2026 amid memory and storage constraints, before a modest 3% recovery in 2027.
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PC Market Overview: EMEA
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The Analyst Team
Kieren Jessop
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Kieren Jessop is a Research Manager for Omdia’s PC and tablet research. In this role, he supports the delivery of market intelligence and advisory services covering the full ecosystem of the personal computing industry, including hardware and software technology trends, vendor go-to-market and channel strategies, end-user purchasing behavior, and more.
His expertise spans both commercial and consumer PC markets, with a focus on the EMEA and North American markets, where he provides clients with data-driven analysis and strategic insights to navigate market dynamics and competitive landscapes. Kieren joined Omdia through the acquisition of Canalys. Prior to joining Canalys, he worked in supply chain planning at a leading beverages company, where he developed strong analytical and operational planning skills. Kieren holds a Bachelor of Management Studies from the University of Leicester and is based in Omdia’s London office.
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