This report provides a dynamic benchmark of the most relevant broadband service providers (SPs) within the smart home market at the global level during 2025.
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Smart Home Broadband Service Provider Benchmark – 2025
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The Analyst Team
Mariana Zamoszczyk
Follow AnalystPrincipal Analyst, Digital Consumer Operator Strategy Services
As part of Omdia’s Service Providers team, Mariana Zamoszczyk specializes in the evolving digital consumer operator landscape, with expertise in high-growth value-added services beyond traditional communications. Her strategic insights into smart home solutions, cybersecurity, and e-health and well-being help service providers identify market opportunities and develop differentiated go-to-market strategies.
Mariana joined Omdia in March 2016. Previously, she worked for BT Global Services, leading the Latin American Insight & Analytics team and carrying out competitor and customer intelligence, among other research and sales support activities. Prior to BT, Mariana worked for IDC and Frost & Sullivan.
Mariana holds a master’s degree in political economy from the University of Sheffield and a bachelor’s degree in economics from the University of Buenos Aires.
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Sameeraja Peddinti
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Sameeraja works for both IT and telecom teams. She has worked on products including Smart Wi-Fi, OTT Communications Tracker, AI Innovation Tracker, World Cellular Handset Tracker, SWOT profiles, and consulting projects. Her key areas of work include secondary research, data collection, data modelling, and SWOT profile updates.
Sameeraja joined Informa (now Omdia) on January 2, 2020. Her main areas of expertise are secondary research, industry analysis, data analysis, forecasting, and report writing. She provides insights through in-depth secondary research and analysis. Sameeraja holds eight years’ experience in market research. Prior to Omdia, she worked at Gateway Media Pvt. Ltd., Amazon, and Progressive Digital Media. She developed the taxonomy that is used in creating insurance industry databases. She holds a master’s degree in business administration from Jawaharlal Nehru Technological University and a bachelor’s degree in sciences from Osmania University.
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Gaurav Chaudhary
Follow AnalystAnalyst, Service Provider Networks
Gaurav, an analyst based in India, is part of Omdia’s service provider team. He covers topics such as innovative telco services, 5G broadband pricing, consumer AI, smart home and smart Wi-Fi trends, IoT, and revenue forecasts, among others.
Gaurav has around three years of market research experience across the ICT industry. Before joining Informa, he worked with GlobalData Research Center. Gaurav has strong experience in market research and analysis, tracking key industry trends, vendor analyses, market sizing, and report writing. He holds a bachelor’s degree from Nagpur University and a master’s degree in telecoms from Sri Balaji Society, Pune.
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