The new U.S. administration’s tariffs have forced all the leading smartphone vendors in the U.S. to respond tactically to avoid cost and supply shocks, including frontloading inventory, reorienting the supply chain, and investing in the U.S.
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The Analyst Team
Runar Bjorhovde
Follow AnalystPrincipal Analyst, Smartphones and Connected Devices
Runar is a Senior Analyst at Omdia based out of London, providing clients with deep industry knowledge and advice on the smartphone industry through the company’s Smartphone Horizons Service. He is regularly quoted by leading media outlets worldwide and has an active following across social media platforms such as LinkedIn.
His expertise is in the European and North American smartphone market, and he contributes to the global research of smartphones and connected devices, as well as custom client projects. Runar’s research coverage includes vendor go-to-market strategies, product strategy, channel dynamics, consumer studies, smartphone services and usage, eSIM, and brand positioning. His opinions and thought leadership continue to challenge and guide players across the industry.
Runar joined Omdia through the acquisition of Canalys. Prior to joining Canalys, he worked in business development at a leading cybersecurity firm. He holds a Master of Science from the London School of Economics and a Bachelor of Science from Copenhagen Business School, which included a stint at the Wharton School, University of Pennsylvania.
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